Info

Small Marketing Teams

Most marketing advice is pulled from big companies. How many times have you read a business book with advice on how Apple or Google did it? Those growth strategies just don’t apply to smaller businesses. The Small Marketing Teams podcast is full of specialized advice for the people responsible for growing small and mid-sized companies. For the past 10 years, I've researched, tested, and seen success with the marketing and sales approaches that I will teach you so that you can achieve remarkable results without a huge budget and team.
RSS Feed
Small Marketing Teams
2019
April
March
February
January


2017
November
October
August
July
June
March
February
January


2016
November


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
Jan 31, 2019

The conversation around how to get people to open, click, and convert on marketing and sales emails has been intense for almost two decades.

Some people swear by short emails. Others see success from emailing lengthy stories that build trust and relationships. You can also find studies that tout both approaches.

So, what are small marketing teams supposed to do?

Let's start by acknowledging two things...

  1. The answer is not simple.
  2. Most "experts" who are pushing a one-size-fits-all email length are either wrong, misleading you, or using outdated proof points.

The truth is that it depends on many factors, such as:

  • Who you are emailing
  • What they know about you
  • What have emailed in the past

In the latest episode of the Small Marketing Teams podcast, I break down two long emails of similar length to prove that this discussion should not just be able wordcount. 

I give your small marketing team a lens in which to view your email marketing strategy that highlights when to use short emails, medium-length emails, and long-form email copy.

0 Comments
Adding comments is not available at this time.