Many executives and business owners are surprised that content marketing is a long game. You are consistently helping and educating your market in order to get found by buyers and turn those website visitors into leads.
After hearing about success stories all over the internet and at marketing conferences, many people see content marketing as the solution to their lead generation problems.
Unfortunately, there is no silver bullet when it comes to inbound marketing. While generating a significant flow of leads takes time, there are things that you can do to generate leads at a faster clip.
In this episode of the Small Marketing Teams podcast, I'll show you the three approaches that I use to get results faster from my marketing plan.
I kick off the session discussing an important really that many small marketing teams face in this era of shiny objects and marketing peer pressure.
In this episode, I'll also tackle whether you should stop blogging since everyone and their brother is pumping out blog content.
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