When it comes to getting found and generating more leads, marketing videos have gone from a nice-to-have to a must-have.

However, the thought of consistently planning and producing educational or middle of the funnel product videos can be intimidating, especially when you are a small marketing team.

In this episode of the Small Marketing Teams podcast, I'll show you an easy-to-follow process for creating 20-30 product and feature videos in a matter of days - without spending a dime.

I kick off the session discussing a little-discussed product management process that marketers can use to build a stronger connection with their target audience.

In this episode, I'll also go into detail about where small marketing teams should start when planning their middle of the funnel offers.