Once you are getting found by prospective customers and converting website visitors into leads, what should you do next to turn those leads into paying customers?
This is one of the top hurdles for small and mid-sized companies and a wall I hit head-on early in my career running small marketing teams.
Through a lot of testing and training of my sales team, I figured out a repeatable process for growing sales from these inbound ideas. I'll share that mindset and process with you during this episode of the Small Marketing Teams podcast.
You'll also learn ways to say "thank, but no thanks" to people in your office who want to help you create content and copy, but end up creating more work for your marketing team.