Info

Small Marketing Teams

Most marketing advice is pulled from big companies. How many times have you read a business book with advice on how Apple or Google did it? Those growth strategies just don’t apply to smaller businesses. The Small Marketing Teams podcast is full of specialized advice for the people responsible for growing small and mid-sized companies. For the past 10 years, I've researched, tested, and seen success with the marketing and sales approaches that I will teach you so that you can achieve remarkable results without a huge budget and team.
RSS Feed
Small Marketing Teams
2017
November
October
August
July
June
March
February
January


2016
November


Categories

All Episodes
Archives
Categories
Now displaying: October, 2017
Oct 13, 2017

When a buyer wants to buy from you, your salespeople love life.

When an inbound lead comes in at the top of the funnel, they are usually not ready to buy.

They are often not even ready to have a conversation with sales. That creates a lot of frustration inside your organization, especially if your sales team is used to sales-ready leads.

That creates a lot of frustration inside your organization, especially if your sales team is used to sales-ready leads.

Put yourself in your sales team's shoes. Now you have to follow up with someone who has not expressed an interest in talking to you.

In this episode of the Small Marketing Teams show, I’ll give you the one mindset shift that will help your sales team methodically close a significant portion of your inbound, top of the funnel leads.

1