The conversation around how to get people to open, click, and convert on marketing and sales emails has been intense for almost two decades.
Some people swear by short emails. Others see success from emailing lengthy stories that build trust and relationships. You can also find studies that tout both approaches.
So, what are small marketing teams supposed to do?
Let's start by acknowledging two things...
The truth is that it depends on many factors, such as:
In the latest episode of the Small Marketing Teams podcast, I break down two long emails of similar length to prove that this discussion should not just be able wordcount.
I give your small marketing team a lens in which to view your email marketing strategy that highlights when to use short emails, medium-length emails, and long-form email copy.