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Small Marketing Teams

Most marketing advice is pulled from big companies. How many times have you read a business book with advice on how Apple or Google did it? Those growth strategies just don’t apply to smaller businesses. The Small Marketing Teams podcast is full of specialized advice for the people responsible for growing small and mid-sized companies. For the past 10 years, I've researched, tested, and seen success with the marketing and sales approaches that I will teach you so that you can achieve remarkable results without a huge budget and team.
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Now displaying: February, 2019
Feb 12, 2019

I have two questions for you…

  1. What if you could provide specific answers to those questions without making prospects and customers dig for info on your website?
  2. How would your business be impacted if you could use those opportunities to bring people down your funnel faster?

I recently lead a session for the HubSpot User Group in my hometown of Phoenix on How to Create A Chatbot In HubSpot That Turns Website Visitors Into Sales Conversations In Your Sleep.

During the two-hour seminar, I facilitated a discussion about both how conversational marketing is different than other types of inbound marketing and how to develop an on-site lead generation strategy using chatbots.

In this episode of the Small Marketing Teams podcast, I walk you through these same tips that I gave the HubSpot User Group. You’ll learn how to build a chatbot that helps you impact every phase of the marketing and sales process.

Feb 7, 2019

Getting buy-in.

Getting approval.

Getting greenlit.

Getting sign-off.

This step is woven into the fabric of how companies move forward with new marketing strategies, projects, and tools. This gate can also be where good ideas go to die.

Has the following situation ever happened to you?

You have the right plan and the ability to execute for your company, but the executive team, CEO, or your direct supervisor gives you the thumbs down.

It could be your social media strategy, a new marketing platform, changes to your sales process, or any number of new ideas.

Even when you are 100% confident this approach will have a big impact on your business’s growth, you still can’t get people to sign off on moving forward.

Then, since you believe in your ideas, you reexamine their objections, change your business case, and they still put the brakes on your plan.

Thousands of small marketing teams are frustrated by this every day. You start wondering…

  • Does my CEO really hate social media?
  • Does my boss not think I can deliver?
  • Does my executive team think marketing is a waste of money?

The truth is that they don’t dislike or disagree with your ideas at all.

So, what is going on here?

In growing a company with a small marketing team and working every day to help small marketing and sales teams over the past 2 years, I have become a student of what holds companies back and the systems and mindsets you need to overcome those hurdles.

In this episode of the Small Marketing Teams podcast, I explain why the psychology of trust and risk are the real culprits and how you can overcome these challenges to get buy-in for your marketing strategies.

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