Small Marketing Teams

Most marketing advice is pulled from big companies. How many times have you read a business book with advice on how Apple or Google did it? Those growth strategies just don’t apply to smaller businesses. The Small Marketing Teams podcast is full of specialized advice for the people responsible for growing small and mid-sized companies. For the past 10 years, I've researched, tested, and seen success with the marketing and sales approaches that I will teach you so that you can achieve remarkable results without a huge budget and team.
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Small Marketing Teams




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Now displaying: 2017
Nov 28, 2017

Let's face it. Most companies are terrible at lead nurturing. They send boring, impersonal emails every few weeks over several months.

These companies think that they are staying top of mind with you, but they are really getting lost in a sea of similar emails that are not getting opened. Want proof? Check your inbox!

In this episode of the Small Marketing Teams podcast, I’ll walk you through my counterintuitive approach to lead nurturing that has yielded much higher engagement rates than traditional lead nurturing campaigns.

Oct 13, 2017

When a buyer wants to buy from you, your salespeople love life.

When an inbound lead comes in at the top of the funnel, they are usually not ready to buy.

They are often not even ready to have a conversation with sales. That creates a lot of frustration inside your organization, especially if your sales team is used to sales-ready leads.

That creates a lot of frustration inside your organization, especially if your sales team is used to sales-ready leads.

Put yourself in your sales team's shoes. Now you have to follow up with someone who has not expressed an interest in talking to you.

In this episode of the Small Marketing Teams show, I’ll give you the one mindset shift that will help your sales team methodically close a significant portion of your inbound, top of the funnel leads.

Aug 25, 2017

Have you ever made a sizeable investment in marketing or sales technology and then been let down by what it actually can and can’t do?

I see this all the time and I want you to know that it can be avoided.

In this episode, we discuss why people feel disappointed in their marketing software and the steps you can take in the research and purchase process to go into an investment like that with realistic expectations.

Jul 25, 2017

Do you get bogged down by countless emails from companies trying to sell you something after you downloaded their ebook? Do you wonder if the communication you send prospective customers are making an impact or is it just noise?

Don’t be that company…

In this episode, we discuss lead nurturing and what to do to seal the deal. You do not want to be that company that annoys its potential client with generic emails that do not mean anything to them and get lost in the sauce.

Instead, be that company that can connect with the reader and get them to want to know more.

During our episode, I will explain the best way to build a relationship and rapport with your prospective customers. I explain ways to get the reader intrigued and converting on anything you put in front of them.

You don’t want miss this episode because I will take on the biggest mistakes marketers make and reveal my secrets behind better, more productive lead nurturing.

Jun 6, 2017

God bless the internet! It has changed so many of the ways we get things done.

You can have a masseuse ordered to your house. You have insight into your prospective customers' interests before you pick up the phone for the first time. You can change your dinner reservation at the last minute without facing the wrath of an angry maitre d'. 

You can even write an authoritative business book that raises your brand's profile without having to dedicate early mornings, late nights, and weekends for the next 12 months to the process.

In this episode of the Small Marketing Teams podcast, I have a conversation with Nick Raithel, creator of The 7 Hour Book. He highlights how a book differentiates you from others in your market and how modern options for producing a book have changed the game for smart companies.

I kick off the session with a pitch to spend more time away from your computer to think clearly about how to grow your business.

In this episode, I'll also share how I increased webinar registrations without reinventing the wheel each month.

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Mar 15, 2017

Many executives and business owners are surprised that content marketing is a long game. You are consistently helping and educating your market in order to get found by buyers and turn those website visitors into leads. 

After hearing about success stories all over the internet and at marketing conferences, many people see content marketing as the solution to their lead generation problems.

Unfortunately, there is no silver bullet when it comes to inbound marketing. While generating a significant flow of leads takes time, there are things that you can do to generate leads at a faster clip. 

In this episode of the Small Marketing Teams podcast, I'll show you the three approaches that I use to get results faster from my marketing plan.

I kick off the session discussing an important really that many small marketing teams face in this era of shiny objects and marketing peer pressure.

In this episode, I'll also tackle whether you should stop blogging since everyone and their brother is pumping out blog content.

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Feb 8, 2017

When I speak at marketing events and conferences, one of the top questions I get from the audience is how do I determine what I blog about. Today, I'll reveal my three favorite methods.

Learn how your small marketing team can generate hundreds of ideas for your blog, videos, and other digital content formats. This painless process will not only help you improve your search engine

This painless process will not only improve your search engine rankings but also help you produce content to nurture leads and build stronger relationships with prospective customers during the sales process.

In this episode of the Small Marketing Teams show, you'll also find out how to make sure your remote marketing employees are successful.

Feb 1, 2017

When it comes to getting found and generating more leads, marketing videos have gone from a nice-to-have to a must-have.

However, the thought of consistently planning and producing educational or middle of the funnel product videos can be intimidating, especially when you are a small marketing team.

In this episode of the Small Marketing Teams podcast, I'll show you an easy-to-follow process for creating 20-30 product and feature videos in a matter of days - without spending a dime.

I kick off the session discussing a little-discussed product management process that marketers can use to build a stronger connection with their target audience.

In this episode, I'll also go into detail about where small marketing teams should start when planning their middle of the funnel offers.

Jan 24, 2017

Have you had enough of the "2017 marketing trends" articles? Great! Me too. Let's get down to business with five specific areas that small marketing teams should focus on this year.

You won’t find these marketing tactics in any mainstream business podcast or "marketing trend" listicles. But, they will make a big difference in how many people find your business and how effective you are at generating leads.

Listen to this episode for the full rundown. I can't wait to get your feedback on these "under the radar" approaches to grow your business in 2017. 

In this episode of the Small Marketing Teams podcast, you'll also learn where you should post your videos online to maximize their impact on your business.

Jan 17, 2017

Once you are getting found by prospective customers and converting website visitors into leads, what should you do next to turn those leads into paying customers?

This is one of the top hurdles for small and mid-sized companies and a wall I hit head-on early in my career running small marketing teams.

Through a lot of testing and training of my sales team, I figured out a repeatable process for growing sales from these inbound ideas. I'll share that mindset and process with you during this episode of the Small Marketing Teams podcast.

You'll also learn ways to say "thank, but no thanks" to people in your office who want to help you create content and copy, but end up creating more work for your marketing team.

Jan 10, 2017

If you put in the effort to consistently drive people to your website, are you confident that it is set up to turn those website visitors into leads?

That's great that your business is getting found! Your website traffic metrics continue to climb, but you are leaving money on the table if you are not converting those visitors into qualified leads. 

In this episode of the Small Marketing Teams podcast, I'll tell you how to set up the foundation of your lead generation system - your website - to collect leads in your sleep.

You’ll also find out how to rock day one in your new job running a small marketing team (even if the team if only you).

At the beginning of the episode, you'll how to avoid basic pitfalls when seeking a marketing job or internship.