God bless the internet! It has changed so many of the ways we get things done.
You can have a masseuse ordered to your house. You have insight into your prospective customers' interests before you pick up the phone for the first time. You can change your dinner reservation at the last minute without facing the wrath of an angry maitre d'.
You can even write an authoritative business book that raises your brand's profile without having to dedicate early mornings, late nights, and weekends for the next 12 months to the process.
In this episode of the Small Marketing Teams podcast, I have a conversation with Nick Raithel, creator of The 7 Hour Book. He highlights how a book differentiates you from others in your market and how modern options for producing a book have changed the game for smart companies.
I kick off the session with a pitch to spend more time away from your computer to think clearly about how to grow your business.
In this episode, I'll also share how I increased webinar registrations without reinventing the wheel each month.
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