Why, when I introduce myself to someone in a networking situation, do I try to not to use the term “marketing?”  

The truth?

Marketing has a bad reputation.

People don’t trust marketer. Marketing conjures feelings of manipulation.

Despite the rise of helpful, educational, valuable content marketing, marketing still has a credibility problem.

While marketing automation software can revolutionize the way your business gets found, generates leads, and brings those leads down the funnel, it is often met with skepticism.

While marketers know the value of marketing automation, I’m afraid that getting buy-in is always going to be an uphill battle.

Ready for the good news?

Inside many marketing automation platforms lies a multi-million dollar secret that many marketers and most executives don’t know about.