Small Marketing Teams

Most marketing advice is pulled from big companies. How many times have you read a business book with advice on how Apple or Google did it? Those growth strategies just don’t apply to smaller businesses. The Small Marketing Teams podcast is full of specialized advice for the people responsible for growing small and mid-sized companies. For the past 10 years, I've researched, tested, and seen success with the marketing and sales approaches that I will teach you so that you can achieve remarkable results without a huge budget and team.
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Small Marketing Teams




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Jan 24, 2017

Have you had enough of the "2017 marketing trends" articles? Great! Me too. Let's get down to business with five specific areas that small marketing teams should focus on this year.

You won’t find these marketing tactics in any mainstream business podcast or "marketing trend" listicles. But, they will make a big difference in how many people find your business and how effective you are at generating leads.

Listen to this episode for the full rundown. I can't wait to get your feedback on these "under the radar" approaches to grow your business in 2017. 

In this episode of the Small Marketing Teams podcast, you'll also learn where you should post your videos online to maximize their impact on your business.

Jan 17, 2017

Once you are getting found by prospective customers and converting website visitors into leads, what should you do next to turn those leads into paying customers?

This is one of the top hurdles for small and mid-sized companies and a wall I hit head-on early in my career running small marketing teams.

Through a lot of testing and training of my sales team, I figured out a repeatable process for growing sales from these inbound ideas. I'll share that mindset and process with you during this episode of the Small Marketing Teams podcast.

You'll also learn ways to say "thank, but no thanks" to people in your office who want to help you create content and copy, but end up creating more work for your marketing team.

Jan 10, 2017

If you put in the effort to consistently drive people to your website, are you confident that it is set up to turn those website visitors into leads?

That's great that your business is getting found! Your website traffic metrics continue to climb, but you are leaving money on the table if you are not converting those visitors into qualified leads. 

In this episode of the Small Marketing Teams podcast, I'll tell you how to set up the foundation of your lead generation system - your website - to collect leads in your sleep.

You’ll also find out how to rock day one in your new job running a small marketing team (even if the team if only you).

At the beginning of the episode, you'll how to avoid basic pitfalls when seeking a marketing job or internship.

Nov 11, 2016

Getting found by buyers in your target market is the first step in growing your business. The good news is that it is easier than you might think.

Attracting buyers is the first part of the process I use to generate qualified leads and get more customers. You can’t show off your superpowers in qualifying leads, tying your solution to prospects’ problems, and closing the deal if people don’t find you first.

In this episode of the Small Marketing Teams podcast, I’ll walk you exactly how I get my business found and how you can follow the same path to grow your business.

You’ll also learn where you should get started when improving your marketing results.

To kick it off, I’ll also explain why there is a big difference between being busy with marketing and spending time in the right places.

Nov 11, 2016

When it comes to marketing your business and bringing in new customers, you can't improve everything at once. Unfortunately, that is a reality.

So, what are you going to do? Focus on branding, getting people to come to your website, generating leads, or turning leads into customers?

You can’t do it all at once.

You can guess where to spend your time and budget, but you’ll end up wasting a lot of both. Or you can follow my process for determining where to focus your efforts. Honestly, it is the #1 framework I tell the marketing executives and practitioners I advise to install to grow their businesses.

And guess what? This tool doesn’t contain a single line of code.

I’ll show you how to determine where to spend your time and dollars to get more customers and where you’re wasting time today.

In this episode of Small Marketing Teams, you’ll learn:

  • Why people don’t open your marketing emails (and how to fix it).
  • How to prioritizes your marketing activities.
  • Who should and shouldn’t listen to the Small Marketing Teams podcast.

One more thing about the tool I’m going to give you….it won’t cost you one dime!

Nov 10, 2016

Do you have a plan to grow your small or midsized business without a spending a lot on advertising and hiring a big marketing team?

If you follow the thousands of marketing tips online, it is easy to get overwhelmed and waste both time and money.

However, the path is clear and it's very doable.

Learn why this is the golden age of small marketing teams and how you can capitalize on the opportunity.

In this inaugural episode, you’ll find out:

  • Why small marketing teams need specialized advice rather than tips on how big brands do marketing and sales.
  • Why now is a great time to be part of a small marketing team.
  • Why I launched the Small Marketing Team podcast.
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