If you put in the effort to consistently drive people to your website, are you confident that it is set up to turn those website visitors into leads?
That's great that your business is getting found! Your website traffic metrics continue to climb, but you are leaving money on the table if you are not converting those visitors into qualified leads.
In this episode of the Small Marketing Teams podcast, I'll tell you how to set up the foundation of your lead generation system - your website - to collect leads in your sleep.
You’ll also find out how to rock day one in your new job running a small marketing team (even if the team if only you).
At the beginning of the episode, you'll how to avoid basic pitfalls when seeking a marketing job or internship.
Getting found by buyers in your target market is the first step in growing your business. The good news is that it is easier than you might think.
Attracting buyers is the first part of the process I use to generate qualified leads and get more customers. You can’t show off your superpowers in qualifying leads, tying your solution to prospects’ problems, and closing the deal if people don’t find you first.
In this episode of the Small Marketing Teams podcast, I’ll walk you exactly how I get my business found and how you can follow the same path to grow your business.
You’ll also learn where you should get started when improving your marketing results.
To kick it off, I’ll also explain why there is a big difference between being busy with marketing and spending time in the right places.
When it comes to marketing your business and bringing in new customers, you can't improve everything at once. Unfortunately, that is a reality.
So, what are you going to do? Focus on branding, getting people to come to your website, generating leads, or turning leads into customers?
You can’t do it all at once.
You can guess where to spend your time and budget, but you’ll end up wasting a lot of both. Or you can follow my process for determining where to focus your efforts. Honestly, it is the #1 framework I tell the marketing executives and practitioners I advise to install to grow their businesses.
And guess what? This tool doesn’t contain a single line of code.
I’ll show you how to determine where to spend your time and dollars to get more customers and where you’re wasting time today.
In this episode of Small Marketing Teams, you’ll learn:
One more thing about the tool I’m going to give you….it won’t cost you one dime!
Do you have a plan to grow your small or midsized business without a spending a lot on advertising and hiring a big marketing team?
If you follow the thousands of marketing tips online, it is easy to get overwhelmed and waste both time and money.
However, the path is clear and it's very doable.
Learn why this is the golden age of small marketing teams and how you can capitalize on the opportunity.
In this inaugural episode, you’ll find out: